How do Curran and Seaton describe the future of media in relation to globalisation?

How do Curran and Seaton describe the future of media in relation to globalisation?

• A. Localized and isolated.
• B. Interactive and global; unstoppable force linking and remaking the world.
• C. State-controlled and heavily regulated.
• D. Content restricted to national borders.

Answer: (A)

Curran and Seaton frame globalization as creating a networked, global media landscape where content crosses borders and audiences participate in shaping meaning. The idea is that media isn’t confined to one nation or localized culture; technologies and markets interconnect different regions, making media a worldwide, interactive force that links and sometimes remakes how people experience culture, politics, and information. So the best match is that media becomes interactive and global, an unstoppable force linking and remaking the world. Localizing or isolating media, imagining strong state control, or content staying strictly within national borders don’t fit their view, which emphasizes cross-border flows, transnational ownership and influence, and the participatory, globally connected nature of contemporary media.

Curran and Seaton frame globalization as creating a networked, global media landscape where content crosses borders and audiences participate in shaping meaning. The idea is that media isn’t confined to one nation or localized culture; technologies and markets interconnect different regions, making media a worldwide, interactive force that links and sometimes remakes how people experience culture, politics, and information. So the best match is that media becomes interactive and global, an unstoppable force linking and remaking the world.

Localizing or isolating media, imagining strong state control, or content staying strictly within national borders don’t fit their view, which emphasizes cross-border flows, transnational ownership and influence, and the participatory, globally connected nature of contemporary media.