What term describes the process by which a media text is created with embedded messages?

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Multiple Choice

What term describes the process by which a media text is created with embedded messages?

Explanation:
Encoding is the process by which media producers embed messages into a text during production, using codes, conventions, and technical choices to shape meaning. This is precisely about creating a media text with intended messages built in from the start. Decoding refers to how audiences interpret the messages after release, not how the text is created. Reception theory, meanwhile, is a framework for understanding how different audiences interpret texts, and poaching describes fans reworking or appropriating existing content.

Encoding is the process by which media producers embed messages into a text during production, using codes, conventions, and technical choices to shape meaning. This is precisely about creating a media text with intended messages built in from the start. Decoding refers to how audiences interpret the messages after release, not how the text is created. Reception theory, meanwhile, is a framework for understanding how different audiences interpret texts, and poaching describes fans reworking or appropriating existing content.

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