Which term describes audience members who also create media content?

Which term describes audience members who also create media content?

• A. Web 2.0
• B. Prosumer
• C. Citizen journalism
• D. Mass amateurisation

Answer: (B)

The main idea being tested is to recognize how audiences can both consume and produce media. The best word for this dual role is “prosumer” — a blend of producer and consumer. This term captures people who create content—like videos, blogs, or fan remixes—while still enjoying and consuming media from others, especially in digital, participatory platforms. Web 2.0 describes the interactive, user-driven nature of the web that enables prosumers, but it’s about the technology and culture, not the label for the person. Citizen journalism refers to ordinary people reporting news and sharing it online, which is a specific type of prosumer activity rather than the general concept. Mass amateurisation describes the broader trend of many amateurs producing content, but it’s about the phenomenon, not the single term for audience members who also create.

The main idea being tested is to recognize how audiences can both consume and produce media. The best word for this dual role is “prosumer” — a blend of producer and consumer. This term captures people who create content—like videos, blogs, or fan remixes—while still enjoying and consuming media from others, especially in digital, participatory platforms.

Web 2.0 describes the interactive, user-driven nature of the web that enables prosumers, but it’s about the technology and culture, not the label for the person. Citizen journalism refers to ordinary people reporting news and sharing it online, which is a specific type of prosumer activity rather than the general concept. Mass amateurisation describes the broader trend of many amateurs producing content, but it’s about the phenomenon, not the single term for audience members who also create.