Which term describes the view that consumers should have the most control and regulation should create conditions for that, according to Curran and Seaton?

Which term describes the view that consumers should have the most control and regulation should create conditions for that, according to Curran and Seaton?

• A. Free market
• B. Regulation & Deregulation
• C. Public service broadcasting
• D. Cultural imperialism

Answer: (A)

The idea being tested is that media power comes from consumer choice in a market where regulation is meant to keep that choice possible. In Curran and Seaton’s framework, the free market view holds that consumers should have the most control, and regulation should create the conditions for that by fostering competition and ensuring people can choose what media to access. This makes sense because when the market is open and competitive, what gets produced and distributed tends to reflect what consumers want, rather than what a state or a few powerful interests prescribe. Public service broadcasting, by contrast, centers on content provided or funded by the state to serve public interests, not primarily on consumer-led market choice. Cultural imperialism describes domination by powerful external media cultures, not a framework about who controls media via consumer power. Regulation & deregulation refers to policy tools rather than a underlying view about consumer sovereignty. So the free market model best captures the idea that the most control should lie with consumers, with regulation enabling that control.

The idea being tested is that media power comes from consumer choice in a market where regulation is meant to keep that choice possible. In Curran and Seaton’s framework, the free market view holds that consumers should have the most control, and regulation should create the conditions for that by fostering competition and ensuring people can choose what media to access. This makes sense because when the market is open and competitive, what gets produced and distributed tends to reflect what consumers want, rather than what a state or a few powerful interests prescribe.

Public service broadcasting, by contrast, centers on content provided or funded by the state to serve public interests, not primarily on consumer-led market choice. Cultural imperialism describes domination by powerful external media cultures, not a framework about who controls media via consumer power. Regulation & deregulation refers to policy tools rather than a underlying view about consumer sovereignty. So the free market model best captures the idea that the most control should lie with consumers, with regulation enabling that control.