Which term is NOT part of Gerbner's socialisation triad (Socialisation, Standardisation, Enculturation)?

Which term is NOT part of Gerbner's socialisation triad (Socialisation, Standardisation, Enculturation)?

• A. Enculturation
• B. Socialisation
• C. Globalisation
• D. Standardisation

Answer: (C)

Gerbner’s triad looks at how people learn to fit into and understand their culture through media processes. Socialisation is the ongoing learning of norms, behaviors, and roles within a society, shaped by family, peers, and media. Enculturation focuses on absorbing the values, beliefs, and practices of one’s own culture. Standardisation covers the creation of media content that is uniform or consistent across different contexts, helping audiences share similar experiences. Globalisation, however, describes the broad cross-border spread of media and cultures. It’s a macro-level phenomenon outside the specific mechanisms of social learning and cultural standardisation within a society, so it does not belong to the triad.

Gerbner’s triad looks at how people learn to fit into and understand their culture through media processes. Socialisation is the ongoing learning of norms, behaviors, and roles within a society, shaped by family, peers, and media. Enculturation focuses on absorbing the values, beliefs, and practices of one’s own culture. Standardisation covers the creation of media content that is uniform or consistent across different contexts, helping audiences share similar experiences. Globalisation, however, describes the broad cross-border spread of media and cultures. It’s a macro-level phenomenon outside the specific mechanisms of social learning and cultural standardisation within a society, so it does not belong to the triad.